Toyota Etios - Entry level Family Car (Sedan and Hatchback) for India, priced mostly around 5.5lakhs+ onwards

Toyota is trying to make sure it stays at the top of the heap with the Etios -- a family car for India.It will be built using locally sourced parts and hence expected to be priced at around 5.5 lakhs plus (INR 5,50,000 +) to 7 lakhs.

As I have mentioned in my previous blogs on Toyota cars, Toyota makes a big point about how the car was developed by learning about how to make it most useful in India. This is where it scores above Honda, though it wins over Toyota for good looking and sporty cars. It would compete in the category of Maruti Suzuki Swift, Hyundai i20, Skoda Fabia, Fiat Punto etc.Fabia and Punto wouldnot matter much, with Skoda's and Fiat's known and inherited issues and not so great service, costly maintenance history etc. Etios, with the Toyota reliability could give tough competition to other cars in this class and C-segment

The Etios is expected to come in two engine options, a 1.4 liter diesel which does its duty in the Toyota Yaris abroad(I had seen its launch in Europe few years back) and a 1.2 or 1.3 litre petrol engine. As Autocar and other magazine sources put it, Toyota in an aim to keep the costs as low as possible might probably resort to limited sound-proofing, a hard but durable interior, basic seats and one windscreen wiper.

See Video:

Toyota would launch both the sedan and hatchback version of the car in India in late 2010. Seems like this concept car is almost like 90% of actual car to be launched on road.